Safe SubscribeSMFebruary 2015
Ralph Salisbury
Menu covers need to be designed to accommodate the demands of today’s increasingly sophisticated and demanding customers. Years past, a set menu selection was acceptable with occasional daily ‘specials’. Today, customers want to see fresh selections regularly, particularly as the seasons change. As a result, today’s menu covers need to accommodate easy replacement of your printed menu pages. There are several binding techniques that accommodate easy ‘change-out’, and all can be used in custom restaurant menu covers manufactured from a wide selection of cover materials in standard and distinctive designs.
Clipboard and Single-panel menu designs:
Bi-fold Menu Covers for more extensive food selections
Post & Screw binding is sophisticated and has always been popular in fine dining establishments. It can be time consuming to work with when changing out printed pages, however, if quality plastic pockets are used in conjunction with Post & Screw binding this form of binding will accommodate quick and easy change out of the printed menu insert.
Locally sourced foods, environmental sustainability, minimally processed foods, and hyperlocal sourcing (restaurant gardens for fresh herbs and vegetables) are among the top restaurant food trends for 2015 (National Restaurant Association) and these top trends will require frequently revised menu selections.
Copyright 2015. All Rights Reserved
Impact Enterprises, Inc
Page 25 of 44
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