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Developing Meaningful Business Connections… Generating and conducting business in today’s fast-paced environment can be a challenge. Responsive communication is expected, and in many cases d...
Meticulous Planning in Business and Nature…. Three Fingered Jack Volcano, Mt. Jefferson Wilderness Area, Oregon, August 2018  ...
Innovative Handcrafted Menu Covers and Binder Covers Last month, we addressed the concept of “custom v. innovative” presentation products, explaining that the term ‘custom’ in the manufact...
June 19, 2013
Where Is Your Competitive Advantage..?
It could be staring you in the face
Numerous articles have been written on maintaining a competitive advantage in today’s fast paced, information saturated, and inspired business environment. ‘Strategy’ seems to be the keyword for success: Strategy that is not ‘defined’ but one that is always evolving due to increased competition brought on by the incredible advances in communication technology. I cannot refute the fact that a ‘dynamic’ strategy is required in today’s business environment… see http://hbr.org/product/what-is-strategy/an/96608-PDF-ENG?referral=00929 , and http://hbr.org/2013/06/transient-advantage/ar/1
It is important, however, not to lose sight of what has contributed to your successes in the past; Quality product(s) and service(s), innovation, well maintained property environments required for customers or guests, and of course customer service. No matter how often your business strategy may change, these basics cannot as they are your link to repeat business. Repeat business provides a distinct competitive advantage as you have created a meaningful bond… a bond that eludes your new ‘startup’ competition.
Copyright 2013. All Rights Reserved
Impact Enterprises, Inc.
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