CUSTOM PRESENTATIONS and ACCESSORIES

June 19, 2013

Where Is Your Competitive Advantage..?

It could be staring you in the face

Ralph Salisbury

Numerous articles have been written on maintaining a competitive advantage in today’s fast paced, information saturated, and inspired business environment. ‘Strategy’ seems to be the keyword for success: Strategy that is not ‘defined’ but one that is always evolving due to increased competition brought on by the incredible advances in communication technology. I cannot refute the fact that a ‘dynamic’ strategy is required in today’s business environment… see http://hbr.org/product/what-is-strategy/an/96608-PDF-ENG?referral=00929 , and http://hbr.org/2013/06/transient-advantage/ar/1

It is important, however, not to lose sight of what has contributed to your successes in the past; Quality product(s) and service(s), innovation, well maintained property environments required for customers or guests, and of course customer service. No matter how often your business strategy may change, these basics cannot as they are your link to repeat business. Repeat business provides a distinct competitive advantage as you have created a meaningful bond… a bond that eludes your new ‘startup’ competition.

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